Kampala, Uganda
Role : Develop and coordinate the implementation of the marketing plans for the Bank in line with the Bank’s business plan.
Key Result Areas:
- Liaise with line departments to coordinate the development and implementation of the Marketing Plan in line with the bank’s strategic plan.
- Monitor the advertising and promotional programmes of the bank in line with the overall marketing plan
- Coordinate the design and update the Bank’s products and services on the electronic platform in liaison with the Business Technology Division according to the Bank’s products, specifications Business plan & policies.
- Plan and coordinate the implementation Brand application across all brand touch points in order to ensure consistency of the brand across all brand touch points.
- Monitor and assess the Centenary brand equity through market surveys, observations, internal audits and mystery shopping to understand Centenary Bank’s brand performance in the financial institutions sector.
- Market the brand internally to staff through integrated communications campaigns and trainings in order to build and ensure standardization of the Centenary Bank staff brand across the network.
- Identify branding needs and ensure these are addressed in a timely manner in liaison with the respective departments to ensure maintenance of high standards across the board.
- Develop Brand and Product concepts including concepts for press, electronic and point of sale materials, annual reports and staff handbooks to ensure consistency with the Brand standards and values.
- Manage the relationship with the Advertising agencies and deliver on inputs for image and product communications strategies in liaison with marketing and other divisions/ business heads.
- Manage the Performance and Development of staff in line with the HR policy and the performance management guidelines.
Qualification:
- Honours Degree in Business Administration, Economics, Commerce, Statistics and other related disciplines.
- Post graduate qualification in marketing, Branding or relevant field.
- Specialized training in strategy implementation an added advantage.
- At least 4 years experience in business development, marketing, product management at supervisory level in a large corporate environment.
- Demonstrated practical knowledge of branding and marketing management
- Familiarity with computer applications.
- Ability to work as part of a team.
- High level of integrity.
- Excellent interpersonal relations, oral and written communication skills.
- Strategic and conceptual ability.
- Proven ability to meet timelines and handle multiple tasks
- Great communication and feedback skills.
Interested persons who fully meet the above specifications are invited to apply:
Down load an application for employment form on this website, fill it and enclose a CV, certified copies of all academic transcripts, certificates and testimonials, daytime telephone contact, postal and email address of both applicant, and three competent referees to reach not later than 2nd May 2013, to:
The General Manager Human Resources,
Centenary Rural Development Bank